Stop Selling and Start Story Telling (Service Delegates Only)
About This Session: Are you drowning in a sea of sameness, a race to zero without an airbag? Has price become your primary tiebreaker and procurement your worst nightmare?
Tony Chapman has helped organizations large and small, locally and globally differentiate to win in marketplaces as competitive as ours. He believes the path to success is by becoming part of the client’s story, versus simply selling and telling yours. To focus less on your service and how it works and more on why it really matters.
Every relocation is charged with the same emotions of a world class novel. It has angst and ambition, disruption, complexity, anxiety and hope. However the best relocation stories are those where obstacles are overcome, where negative emotions become positive, where the individuals on the move and the livelihood of the organization sponsoring them succeed in every possible way.
In this inspiring keynote learn how to stop selling and to start storytelling. To shift the conversation from providing a service to enabling what matters most - lives and livelihood
16/01/2017CERC 2016 Annual Review