Business Development: Go Digital!
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When: Tuesday, April 23, 2019
2:00 pm - 3:00 pm EST
Where: CERC Webinar
Contact: Hilary Prue
416 593 9812

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Webinar Details

Business development is about developing human relationships towards a business goal. This fact has not and will not change within the digital age. What has drastically changed however is the need for professionals to understand how to leverage digital technology in order to achieve their business objectives, including:

  • How to locate the ‘right people’ you would like to develop relationships with
  • The need to build credibility and trust in a digital medium
  • How to communicate effectively in the digital age

In this webinar you’ll learn how to leverage technology in a timely and cost-effective way to develop your on-line presence and achieve your business communication objectives:

  • How to properly leverage online tools to identify the ‘right people’ (Linkedin Sales Navigator,, Google Search.. etc..)
  • Learn how to maximize social media for personal professional branding, and building credibility and trust for your organization
  • Alternative/ additional communication tools to traditional email
  • Understanding the cost of digital business development efforts, and the cost of NOT leveraging the digital tools


About the Presenter

Frederic Aouad is the Chief Sales Officer with Corporate Stays in Montréal, Québec.  Frederic is a big believer and advocate for leveraging digital technology and social media towards business development and generating revenues. With his team at Corporate Stays he built a "digital tool box" for the company's sales force that heavily contributed to Corporate Stays year over year revenue growth of nearly 20% since 2017. 

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